Chill Like a Jamaican With Celebrity Tips
Half of the group Salt ‘n Pepa is helping up spice up Jamaica as a tourism destination.
Jamaica has long held an outsized influence on global culture through entertainment, cuisine, sports and beauty, with stars such as Bob Marley, Usain Bolt and many others.
Always in search of larger-than-life experiences for its visitors, the Caribbean nation has created an exciting new way to enjoy the island virtually and visit its iconic spots. The “Chill Like a Jamaican” content series is the island’s invitation to the world to slow down and enjoy island time, first online and then in person.
With consumers looking for a much-needed break after months of quarantine, Jamaican celebrities and local tourism leaders have come together to show fans how to “chill” with a Jamaican twist on fitness, food, cocktails and more. The online series follows Pepa of the Grammy-award-winning duo Salt-N-Pepa, Olympic Gold Medalist Shelly-Ann Fraser-Price, Master Blender Joy Spence of Appleton Estate, Miss Jamaica World and Miss Jamaica Universe Yendi Phillips, and dancehall artist, BayC as they chill.
“Each Chill Like a Jamaican video showcases Jamaica’s iconic offerings, reminding locals and visitors alike of their favourite experiences,” said Donovan White, Jamaica’s Director of Tourism. “Our vibrant culture takes centre stage displaying what makes Jamaica the Heartbeat of the World.
Jamaica opened its borders to international visitors for rest and relaxation on June 15. The island has implemented a comprehensive set of health and safety protocols to mitigate the spread of the Coronavirus. While on island, travellers can expect an enhanced experience at hotels including digital check-in, hand sanitizer stations, elimination of self service at buffets, digital or single-use menus, social distancing markers and much more.