The True North Strong and Safe: Canada’s Tourism Marketing Plan Moves to Health/Safety

Toronto Star/Bloomberg – Canada aims to capitalize on its more conservative approach to fighting the coronavirus to promote itself as a safe destination for tourists once the pandemic subsides.

“What we want to do is really to position Canada as a safe country once this pandemic ends,” Economic Development Minister Melanie Joly said in an interview. “I think that can be really our competitive edge because following the pandemic we will need to build trust within the industry in Canada.”

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