Florida Tourism Seeks Travel Rebound, Begins Targetting Canadians

October 30, 2020 Admin

CBS12.COM – Florida’s tourism-marketing agency has started to “dip our toes” into Canada and England while continuing to focus initial marketing efforts on Floridians and East Coast travellers as the economically vital industry tries to rebound amid the COVID-19 pandemic.

“Not only are we working on in-state travel, domestic travel, we’re also starting to dip our toes into international travel so that we can take advantage of the competitive advantage that we have right now,” Visit Florida President and CEO Dana Young said.

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