Business Travel Group Launches Campaign to Boost Awareness of Industry’s Economic Impact

November 6, 2020 Admin

businesstravelnewseurope.com – The Global Business Travel Association has launched a global campaign “to grow public awareness of the economic necessity of a thriving business travel industry” that contributes US$1.45 trillion in activity to the world’s economy every year.

The GBTA campaign focuses on:

  • Ready. Pushing government leaders to put in place necessary safety measures and the resources to save jobs and get back on the road to travel;
  • Safe. Providing member education and training to ensure a safe return to travel;
  • Travel. Telling the story of the value of business travel to the world economy.

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