Nova Scotia Launches In-Province Winter Tourism Campaign
February 11, 2021 ctn_admin
Tourism Nova Scotia is launching its winter marketing campaign in the province.
The campaign is a “Wintervention” to encourage Nova Scotians to take back their winter and get out to enjoy the excellent shopping, dining, and staycation opportunities available throughout the province.
Nova Scotians will see television ads, billboards, digital video and display ads, and social media ads directing them to a campaign landing page featuring winter getaways and packages, including packages developed by Tourism Nova Scotia’s partners in the RADIATE Tourism Program. The ads will roll out this week and continue through March; perfect timing for spring breaks!
“Public safety is our top priority,” officials said, “and we are happy to be in a place where we can safely encourage Nova Scotians to explore the province again.”
Top themes include Winter Packages, Food and Drink, Tips from Locals, Where to Stay, Winter Fun and Shopping.
Visit the campaign landing page at https://www.novascotia.com/wintervention
Watch the campaign video playlist at : https://www.youtube.com/playlist?list=PLprZuph0CZC-ddnxYqKHiH4-E6wilKyAk
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