Huge Demand for Travel; Canadians Looking for Both Domestic and International Trips
April 14, 2021 Jim Byers
A new survey of Canadian residents finds there’s plenty of demand for international travel. But many folks are looking to travel locally as well.
The folks at www.ost.travel, which is the ownership group for Sarracini Travel, Omega Tours and Landsby sampled 10,000 Canadians (mostly in Ontario) and received more than 650 responses, which gives them 99% accuracy with a 5.5% margin of error.
Among their findings were that 86% of Canadians will be eager to travel when it’s safe to do so. Asked where they’ll head when the time is right, 33.2% said they want to take international trips, and 21.2% said they want to hit Mexico or the Caribbean. Right behind that were trips to another province in Canada, at 20.7%.
Asked what type of holiday they want to take, a little more than half of respondents said they’re looking for a family vacation.
Asked what type of trip they’d want to take in Ontario, the top answer was a self-driving tour (46.2%), followed by nature and the outdoors (24.2%)
Here’s the full set of results.
Question 1: Are you eager to travel again when it is safe to do so:
- 86.2% – Yes
- 12.4% – Can’t think about it yet
- 1.1% – No
- 0.3% Other
Question 2: When it is safe to travel, where will you travel to first:
- 33.2% – International
- 21.2% – Caribbean & Mexico
- 20.7% – Another province in Canada
- 12.7% – US
- 12.2% – Ontario
Questions 3: When it is safe to travel, will you (check all that apply):
- 50.6% – Take a vacation with family
- 41.3% – Take a longer vacation
- 30.8% – Travel with friends and other couples
- 18.6% – Upgrade your vacation i.e. spend more
- 14.6% – Travel with multi-generational family
- 9.5% – Other
If you do vacation in Ontario, are you interested in:
- 46.2% – Self-drive touring
- 24.2% – Nature & the outdoors
- 12.4% – Fly & drive to and from a city/region in Ontario
- 4.3% – Sustainable tourism initiative
- 4.3% – Soft adventure
- 8.5% – Other
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