Deerhurst & Horseshoe Resorts Have A New Owner

December 15, 2021 Bruce Parkinson

Some of Ontario’s most well-known resorts have a new owner. Freed Hotels & Resorts has purchased Deerhurst Resort, Horseshoe Resort, and the remaining development lands at Blue Mountain. 

Along with this $330 million acquisition, Freed has also rolled in its interest in Muskoka Bay Resort, creating what it calls “an outstanding portfolio of Northern Ontario properties.”

Together, Freed’s resort portfolio will include over 1,000 existing hotel rooms and employ over 2,000 people locally. 

Looking forward, Freed is projecting to bring over 8,000 new developable units to the Northern Ontario market, with 3,000 of those being delivered over the next five years. The company says the acquisition establishes it as the largest resort community owner/operator/developer in Canada. 

“The acquisition of these iconic resort properties will allow us to execute our strategy of modernizing the traditional resort community market to the highest and best use through design-driven development and world-class amenities with all season access,” said Freed’s founder and CEO Peter Freed. 

The added properties give Freed Hotels and Resorts an array of four-season resort amenities to offer guests and residents, including seven restaurants, four golf courses and a full menu of summer and winter aquatic and waterfront activities, cross-country and downhill skiing, walking, biking, and snowshoeing. More esoteric activities include tree-top trekking, escape cabins and axe throwing. 

Deerhurst, Horseshoe, Muskoka Bay and Blue Mountain are located within two hours of the Greater Toronto Area and are set-up for both family and corporate fun. 

Deerhurst celebrated its 125th anniversary this year, illustrating the strength and rich history of tourism in Ontario. 

Freed Hotels & Resorts says it is committed to building upon this legacy with the development of its newly acquired resort portfolio by bringing modern design and world-class hospitality and lifestyle experiences to the north. 

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