European Travel Commission Wants Canadian Visitors as Soon as It's Safe

European Travel Commission Wants Canadian Visitors as Soon as It’s Safe

March 8, 2021 ctn_admin

The European Travel Commission loves their Canadian visitors, and they hope to see us when the time is right.

The ETC this spring will launch a major consumer campaign to inspire Canadians to visit Europe this summer or fall. Meanwhile, theETC, in partnership with its member National Tourism Organizations, is working on the development of the “Europe Invites the Curious”
global campaign, which is co-funded by the European Union.

“The goal of this Canada-specific campaign is to restore confidence and build a distinctive image of Europe as a desirable travel destination for Canadians,” said Miguel Gallego, ETC’s Head of Marketing. “Our objective is to maintain the European travel market share and better disperse traveller flows in terms of geography and seasons, all the while considering aspirations for sustainability in tourism and its growth.

“When the time is right, Europe looks forward to welcoming Canadians back to experience our pristine nature, creative cities and historic sites.”

Editor’s note: As much as summer is great in Europe, I think fall might be better. You’ll find fewer crowds, and the weather is still lovely.

Canada ranks third among all out-of-region outbound travel markets for European destinations. Six and-a-half million travellers from Canada arrived in Europe in 2019, awed by Europe’s diversity of landscapes, history, culture and culinary experiences.

“During these challenging times, ETC wants to show its full commitment to support Canadian travel to Europe for when the time is right.,” said Pascal Prinz, Chair, Canada Chapter, ETC. “The pandemic has not stopped the love of Canadians for Europe. If anything, Canadians have missed Europe even more since the border closure last March.”

“Our aim is to show Canadians how Europe has worked hard to implement strict safety travel protocols and can’t wait to welcome visitors back,” Prinz said.

The commission also has launched a bilingual trade campaign in Canada.
ETC has planned numerous activities from March 8 until the end of May to train travel agents and tour operators on the implementation of strict European safety protocols and the numerous new travel experiences for time when it’s right to travel again.