WestJet and Destination Canada Launch Domestic Tourism Campaign

WestJet and Destination Canada Launch Domestic Tourism Campaign

September 6, 2021 ctn_admin

While summer may be waning, interest in travelling across Canada is not.

WestJet and Destination Canada have partnered on a campaign based on the iconic phrase, “Ready. Set. Go.” The Ready. Set. Canada. campaign hopes to inspire Canadians to not just dream but go and visit domestic destinations and experiences only a short (WestJet) flight away.

“Ready. Set. Canada. shares picturesque destination images along with clever takes on the phrasing Ready. Set. Go.,” said Rob Daintree, WestJet Director Marketing Communications.

“As Canadians once again look to reunite with family and friends or explore the country, we understand though that inspiration to travel may bring some first flight apprehension. WestJetters are here to help and we stand at the ready to welcome Canadians safely on board with enhanced cleaning and a caring experience.”

“Tourism plays a valuable role as a job creator, an attraction for international investment and a major contributor to the wellbeing of Canadians across the country,” said Gloria Loree, Chief Marketing Officer, Destination Canada. “We’re grateful to build on our already strong relationship with WestJet with this new campaign, encouraging Canadians to explore their own country by highlighting the diversity of our landscapes and experiences.

“We truly believe that a strong, unified, Team Canada approach will help us become a more competitive and resilient sector, which ultimately means positive impacts for all Canadians,” she said.

For those looking for Canadian travel ideas, partners WestJet and Destination Canada will be sharing the WestJet-branded Ready. Set. Canada. paid content on their owned social media channels including Instagram, Facebook, SnapChat, Twitter, Pinterest and Google. The campaign is expected to run through December 2021.

“Thank you to Destination Canada for partnering with us to bring this campaign to life,” Daintree added. “We are grateful for your continued collaboration in supporting the recovery of Canada’s critical travel and tourism industry.”