Quebec Tourism Kicks Off “Bonjour Quebec” Fall Travel Campaign

This summer, Quebecers readily answered the call to vacation in numerous tourist regions across the province. Now, the ministère du Tourisme, the Alliance and their associative partners are kicking off the fall with a new phase of their annual tourism promotion campaign. 

Travellers will be encouraged to plan multiple excursions to discover Québec’s 22 tourist regions through the following five themes that are popular with travellers in the province during the fall: Local Flavours, Resorts, Outdoor Activities, Paths to Discover and Cities and Culture. Here, in Québec, there is something for everyone.

Every reason and every moment is good to say Bonjour Québec!

With this campaign, travellers will follow the path of their desires by enjoying the season, all the while continuing to cultivate special ties with the local people and places that have so much to offer.

Whether Quebecers are planning a short trip or a longer stay, Québec’s colourful treasures are just waiting to be discovered. Whether they are travelling on foot, by bike, by bus, or by car, Quebecers will find inspiration for their next adventure and build new memories along the way while stepping away from their routine and everyday life.

Until November 2, 2020, five 15-second promotional videos will be broadcasted on television and online. Newspapers and outdoor advertising will also encourage the public to continue exploring Québec and to discover its colourful fall landscapes.

“Québec is a unique destination, with exceptional tourist experiences that change with the seasons,” Caroline Proulx, Minister of Tourism. “The fall portion of the promotional tourism campaign calls for escapism just as much as for great adventures and moments of serenity, notably by taking advantage of the Explore Québec and Passport Attractions programs, two initiatives of the Québec Government that offer the opportunity to discover Québec’s tourist attractions and accommodations at lower prices.

“I invite all Quebecers to say Bonjour Québec and plan their fall getaways, which will be absolutely unforgettable.”

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