Tourism Ireland Gears Up For a Better, Stronger 2021 Travel Season
December 16, 2020 ctn_admin
rte.ie – Tourism Ireland is planning a major marketing campaign to kick-start the resumption of tourism back into the country next year, when the time is right.
The agency shared its plans for recovery of overseas tourism on Tuesday in a virtual event that was attended by hundreds of tourism companies.
In a story in The Indepedent, Gibbons said Tourism Ireland is planning a significant kick-start campaign, which will be launched, possibly around St Patrick’s Day 2021, to drive bookings and revenue for tourism businesses.
It will deliver a very clear “book now” message to create demand for summer holidays here, in order to save businesses and create jobs, the Independent said.
“This has been a catastrophic year for everyone in our industry, but I do believe that tourism can, and will, recover from this pandemic,” Gibbons said. “Recent news about vaccines is really positive and gives us hope for travel in 2021.”
Editor’s note: I don’t know about you, but I’m definitely looking forward to the new year. It’s great to see some optimism from my friends at Tourism Ireland. I may need to catch up on my sleep this winter so I can be ready for the spring travel thaw.
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