Tourism Week May 23-30: Take the Pledge To Travel in Canada

Tourism Week May 23-30: Take the Pledge To Travel in Canada

May 17, 2021 Jim Byers

May 23 – 30, 2021 is Tourism Week in Canada and the Tourism Industry Association of Canada (TIAC) is leading the national campaign to recognize Canada’s tourism economy, and the impact it has on every community across the country.

This year, TIAC aims to recognize the resilience of the industry through this unprecedented time.

The group is calling on Canadians to take the 2021 Tourism Pledge to Travel In Canada when restrictions are lifted; extending an invitation to come together as a country and support our local tourism destinations, businesses, and employees.

Part of their national campaign includes providing tourism and travel companies with tools and resources to use during the week.

“We ask for your support during this week and encourage you to get involved, take the pledge, post your commitment through social media channels and encourage your followers as well as colleagues and peers to do the same,” officials said. ” If you have a programmable lighting system, light-it-up in Tourism Week’s “Glowing Green” on your region’s day, or all week.”

“Tourism Week is a great time to renew our focus on all the great Canadian tourism opportunities,” TIAC President and CEO Beth Potter said in an email to Canadian Travel News. ” As the hardest hit industry, we are asking all Canadians to pledge to travel in Canada first (once restrictions are lifted) – a great way to get to know your country better, and to help revive Canada’s visitor economy.

“I pledge to travel in Canada first!”

“In these most difficult of times for the tourism industry, tourism week is a timely reminder of the incredible tourism experiences available in Ontario and across Canada,” said Chris Bloore, president and CEO of the Tourism Industry Association of Ontario. “In every corner of our province, our members are ready to welcome visitors back with open arms when government restrictions are lifted.

“During this tourism week, we’re asking Ontarians to play their part in supporting Ontario’s tourism industry by booking a vacation within Ontario. Not only will you get to enjoy a world-class and unforgettable experience, but you’ll be helping to support local jobs, businesses and help revitalize one of the hardest hit industries,” Bloore said.

To learn more about Tourism Week and access our branding toolkit, please visit TourismCounts.ca.